Comprehensive guide for converting images for social media

Wambui Mugo June 8, 2020

The volume and quality of your visual content are more important now more than ever. According to a recent survey by Venngage 36% of marketers have a third of their budget allocated to visual content. This only further emphasizes the importance of social media image optimization.

Your work doesn’t end at creating a high-quality and captivating image. A well-done image stands out because of the different elements put together. Beg to differ?

Picture this, your designer has created an amazing image predestined to go viral all you have to do is post it. However, you don’t pay attention to the required social media image sizes. So, some parts of the picture are cut off while others are stretched out and appear pixelated. Everything goes downhill from there. Horrible, right?

It’s an engagement battle on the streets of social media. You can’t take any chances of leading your brand down the gutter. And images are the backbone of all social media channels. Whether it’s a cover photo, newsfeed, or profile image, getting the size right is the first step in luring customers.

For these reasons, we’ll be sharing a social media image cheat sheet to help you navigate the complex terrain.

Facebook image sizes

Profile picture size: 180 x 180
Cover photo size: 820 x 462
Link image size: 1200 x 630
Image post size: 1200 x 630
Event image size: 1920 x 1080
Ad image size: 1200 x 628
Story ad size: 1080 x 1920
Group cover image size: 1640 x 922
Messenger image ad size: 1200 x 628

Instagram image sizes

Profile picture size: 110 x 110
Newsfeed photo sizes: 1080 x 1080 (square), 1080 x 1350 (portrait), and 1080 x 566 (landscape).
Instagram Stories size: 1080 x 1920
Minimum image ad size: 500 pixels wide
Instagram photo thumbnails: 161 x 161
Ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

Twitter image sizes

Profile picture size: 400 x 400
Header/Cover image size: 1500 x 500
Newsfeed image size: 1024 x 512
Twitter card image size: 1200 x 628
Ad size (image): 800 x 428

LinkedIn image sizes

Personal page

Profile picture size: 400 x 400
Background photo size: 1584 x 396
Newsfeed post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
Link post size: 1200 x 628

Business pages

Company logo size: 300 x 300
Cover photo size: 1536 x 768
Dynamic Ads size: 100 x 100 (company logo)
Sponsored Content image size: 1200 x 627
Hero image size: 1128 x 376
Business Banner image: 646 x 220

Pinterest image size

Profile picture: 165 x 165
Board Display image: 222 x 150
Standard Pin size: Vertical images 1000 x 1500
Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

With Filestar, you don’t have to re-design your images over and over again to fit the image specs mentioned above. We understand that time is money so we got you covered. You can choose to crop or resize your image to fit the desired social media image dimension.

Follow these steps to resize images with Filestar.

Other times, all you need to do is crop an image and you are good to go. Cropping an image will take you less than a minute. Here is how to do it.

Additionally, you have to edit your visuals for them to stand out. Adjusting contrast, saturation, brightness, and adding filters are some of the other social media images best practices. With Filestar, it’s as easy as ABC. For instance, to add a sepia filter simply follow these steps. Pretty handy, huh?

We hope this article will help you take the guesswork out of your social media image posts. Plus, Filestar helps you save time and hustle it takes to post on your social media platforms. Simply drop the image you want to crop, resize, or filter and you’re home and dry. Cheers!